Have We Hit Peak Human Marketing?
Have we hit ‘peak human marketing’? Four years ago tech and data to many marketers meant Facebook and pageviews. Today marketing technology has exploded. Is the marketing industry about to experience the tech-related pain publishing has gone through? Marketers, look at the marketing technology landscape and weep. There’s a new marketing sheriff in town and […]
4 steps to a customer-led, goal-driven B2B content marketing plan
4 steps to a customer-led, goal-driven B2B content marketing plan Content marketing is effective, but it’s not easy to plan. If it isn’t strategic, based on corporate priorities, it won’t get the right results. Without focus on customer needs, it won’t get attention. Here’s what to do. Nearly 50 percent percent of the 88 percent […]