5 tips to help your customers fall madly in love with your message
When it comes to your B2B content, you may have an outside copywriter write it for you. Or, you may try to follow all of the tips and insights out there and write it yourself. Either way, when was the last time you reviewed your process? What are your response rates on your call-to-action? Do […]
98% of engineers value data sheets, but that’s not the only content marketers should develop
Blog posts and white papers may reign supreme among many content marketers, but a survey of engineers shows data sheets and case studies rank highest among highly technical decision makers. In the 2019 Smart Marketing For Engineers report, produced by IEEE GlobalSpec and Trew Marketing based in Austin, 98 per cent of the more than […]