When to Adjust Your Startup Marketing Program
One of the great things about startup marketing is the ability to see a data point and narrow in on a problem. Our first experimental campaign involved targeting Twitter users. With zero paid 100% organic promotion we’ve been happy with the volume and growth of our lead gen since we kicked off at the end […]
Small Movement Matters: Content Marketing Metrics and Lessons From ‘Moneyball’
Small Movement Matters: Content Marketing Metrics and Lessons From ‘Moneyball’ The parallels of baseball and marketing stats and metrics How to measure and track digital relationships with I grew up watching all kinds of sports with my father, and to this day I love baseball. Though my brother, the other sports fan in the family, […]
Tracing The Customer Journey: Lessons from Deep Linking
Tracing The Customer Journey: Lessons from Deep Linking One of those reassuring little white lies we tell ourselves as marketers is this: People make linear decisions. It’s simpler to draw straight lines about people’s behavior, so to date we have typically pushed people through carefully scripted linear marketing processes. But does that really reflect people’s […]
What’s Next after Content Marketing? Two Trends Worth Watching
After the current content marketing craze runs its course, what comes next? Here’s a look into the digital marketing crystal ball. At the moment content marketing is the hottest thing in marketing. Social media marketing is slightly on the wane and SEO is in a state of confusion and reinvention. Today, all things marketing seem […]